Client: The Paper Wagon

Challenge:  Designing a brand identity

Role:  Design & Concepting

Results: An identity that is contemporary and clean with an earth-toned color palette that speaks to a bohemian female audience.

The Paper Wagon

The Paper Wagon is a traveling stationery business for greeting cards and art prints ready to be sold at local art and craft fairs or online as printables. The brand identity for TPW uses a soft and feminine color palette of earth tones. The badges were created as indicators of a “printable card” option online. For the typography, I paired a delicate script font for accent copy, with a robust and fine sans serif font as the headline and body font. The weights of these two fonts work perfectly together and their spatial size has a nice contrast. The logo uses the same script font for a nice elegant look and is paired with a light serif font that has subtle decorative accents but is sturdy and works well with the earthy, bohemian feel.