Client: Johnson & Johnson Pediatrics

Agency:  DiD Agency

Challenge:  Visually illustrate the need to be prepared with children’s over the counter medicine while traveling

Role:  Concept, Design, and Illustration

Results: An illustrated brochure that is attention-grabbing and informative

Johnson & Johnson Pediatrics

The goal of this project was to create a brochure that illustrated the importance of being well prepared with Johnson & Johnson’s pediatric products while on vacation and provide tips for traveling with children. I worked with a copywriter to concept situations in which a child might need to use each J&J product. We wanted this to be thoughtful and not alarming for the parent, but also help them to be well prepared. Each situation is represented with the appropriate medication that would be used along with an illustration to help map out the vacation.